Justification by the ethecon Foundation Ethics & Economy for censuring
the chairman and CEO Muhtar Kent and the COO James Quincey
as well as the major shareholders Warren Buffet and Herbert Allen
of the beverage company COCA COLA (USA) with the International ethecon Black Planet Award 2016

Every year since 2006 ethecon Foundation Ethic & Economy has awarded two prizes: the International ethecon Blue Planet Award and the International ethecon Black Planet Award.
The International ethecon Blue Planet Award honors individuals who have shown outstanding commitment to protecting and defending human ethics in the conflict area of ethics and economics, thus preserving and saving our Blue Planet.
The International ethecon Black Planet Award vilifies individuals who trample on human ethics in the most shocking manner in the conflict area of ethics and economics, thus ruining and destroying our Blue Planet and turning it into a Black Planet.
The International ethecon Blue Planet Award and the International ethecon Black Planet Award are two opposite sides of the same coin. Together they reflect the state of the world. On the one hand they honour a commitment to environmental protection, justice and peace, on the other they condemn reckless environmental destruction, injustice and war. The prizes encourage resistance, change and involvement. In both cases the “Blue Planet” means the complete animate and inanimate world.
As a result of the search and selection procedure for the International ethecon Black Planet Award 2016, the trustees and the board of ethecon Foundation Ethic & Economy declare:
With the International ethecon Black Planet Award ethecon vilifies individuals – thus complementing the International ethecon Blue Planet Award and the aims of ethecon Foundation Ethic & Economy – who trample on human ethics in the most shocking manner in the conflict area of ethics and economics, thus ruining and destroying our Blue Planet and turning it into a Black Planet.
With the international ethecon Black Planet Award ethecon decries individuals who are responsible for war, exploitation, human rights violations, environmental destruction and social hardship.
These individuals act recklessly, cunningly, characterised by base motives and solely for personal benefit. Without hesitation they follow a scorched earth policy, leaving behind a black planet, for their own power and profit. They display unscrupulousness and egoism.
Those vilified with the International ethecon Black Planet Award are the ones destroying moral and ethics, thus turning the blue planet into a black planet.
In a world increasingly driven by profit as the sole criterion for any decision and development this tiny powerful group is pitted against the interests of humanity. They are highly privileged, tied into global networks and supported by major capital interests. Always well secured and protected, they are autocratic and increasingly above any laws and jurisdictions. But they are the ones to be blamed for war, exploitation and environmental destruction.
The awardees are vilified with the negative prize and personally denounced, representing all those endangering the “Blue Planet” and risking its demise to a “Black Planet”. Their vilification is meant as a cautionary example to themselves and us all.
The International ethecon Black Planet Award understands itself as a mobilisation for the fight for peace, justice and environmental protection, a mobilisation against warmongering, exploitation and environmental destruction. It is meant to sensitise and alert the public, uncover the context and those responsible and strengthen the resistance against environmental destruction, war and injustice.
Every year in February there is an international call-out to submit nominations for the International ethecon Black Planet Award. The nominees are chosen by the foundation in a thorough selection process.
The international ethecon Black Planet Award 2016 vilifies the chairman and CEO Muhtar Kent and the COO James Quincey as well as the major shareholders Warren Buffet and Herbert A. Allen of THE COCA COLA COMPANY (USA) with the ethecon Black Planet Award 2016.
The trustees and the board of ethecon have based their decision on news reports, on publicly known facts, on information collected by journalists from all over the world, on publicly available documents, on investigations by government departments and environmental organisations in various countries and last but not least on material published by COCA COLA itself.
Generally, it is assumed that the justification for the decision would have been more forceful and comprehensive if all information had been fully available, including any internal and external, covered-up or destroyed information.
From the wealth of facts we researched in the course of the selection process of the International ethecon Black Planet Award 2016 to the chairman and CEO Muhtar Kent and the COO James Quincey as well as the major shareholders Warren Buffet and Herbert A. Allen of COCA COLA (USA) these are just some examples:
The invention of COCA COLA back in 1886 was already linked to a crime. A drink developed as a substitute for the inventor‚s morphine addiction was heavily marketed despite containing two addictive substance – caffeine and cocaine. Its sale continued long after statistics emerged about its victims – including deaths.
Until 1905 the brew was marketed as a “medicine”, despite all known facts. It was marketed as a miracle medicine promising a “cure for all” - from headaches to impotence. It was labelled as a “refreshment” purely to reach more target customers.
It is hardly surprising then that in 1911 the corporation faced its first litigation. The US government sued COCA COLA because it was illegal to sell caffeine to children as refreshment.
This did not prevent the corporation at the end of the 1920s to invent Father Christmas with the Coke bottle in his hand and to re-define Christmas, which obviously is of central importance to children because of the presents Father Christmas brings.
During World War II the corporation did not hesitate to derive profits from all fronts in the war. Coke was supplied to the US Army, German soldiers drank Fanta.
In 1960 the corporation refused to employ African Americans due to their skin colour. This fact and other racist comments in relation to the company led Martin Luther King Jr to call for boycotts of the corporation in his last speech in 1968. In 2001 the corporation paid 192.5 million US-Dollars in compensation; the highest racism related payout in the history of the US.
Since 1994 COCA COLA in Colombia has been responsible for its links to the paramilitary and the assassination of trade unionists of SINALTRAINAL. In Turkey the corporation will sack anyone who joins a union.
In India the corporation contaminates the soil and spoils the groundwater.
In Mexico COCA COLA is pursuing a programme for water privatisation which is leaving the surrounding villages and communities without water.
In their decision to pillory the directors Muhtar Kent and James Quincey as well as the major shareholders Warren Buffet and Herbert A. Allen of COCA COLA (USA) with the International ethecon Black Planet Award 2016 the managing board and the board of trustees of ethecon also explicitly refer to the proposal adopted by the Permanent Peoples‘ Tribunal (PPT) on 1994 for a human-rights “Charter on Industrial Hazards”, and to the United Nations Declaration of Human Right.
Trustees and Board of ethecon declare:
Those primarily responsible for the decisions and actions of the beverage company COCA COLA (USA) are the chairman and CEO Muhtar Kent and the COO James Quincey as well as the major shareholders Warren Buffet and Herbert A. Allen. They own the corporation. They run the company. They are responsible for the ruin of human health, the large-scale destruction of the environment and even the death of many people. They not only pose a threat for peace and human rights, but also for democracy, ecology and humanity as a whole. They act for personal power and private profit. To this end they trample on moral and ethics and accept the ruin of the earth as black planet.
In ethecon's view the actions of the major shareholders Warren Buffet and Herbert Allen as well as of the executives Muhtar Kent and James Quincey of the beverage company COCA COLA (USA) are a shocking contribution to the ruin and destruction of our blue planet. For this appalling abuses and violations of human ethics ethecon – Foundation Ethics & Economy vilifies the responsible persons of The COCA COLA Company with the International ethecon Black Planet Award 2016.
The International ethecon Black Planet Award 2016 to the executives Muhtar Kent and James Quincey as well as to the major shareholders Warren Buffet and Herbert A. Allen of the beverage company COCA COLA (USA) will be presented in Berlin on 19th November 2016 together with the International ethecon Blue Planet Award 2016 to the activists of the trade union and workers movement Huberto Juárez Núñez (Mexico) in a public ceremony.
Berlin, 21st September 2016, International Day of Peace

Print preview      back to top
Facebook Twitter YouTube Flickr
Donate online!