Justification of ethecon – Foundation for Ethics & Economy – for the dispraise of the president and chief executive officer Muhtar Kent, the managing director James Quincey and the major shareholders of THE COCA COLA COMPANY (USA) by bestowing on them the International ethecon Black Planet Award 2016

Ever since 2006 ethecon – Foundation for Ethics & Economy – awards two international prizes every year: the International ethecon Blue Planet Award and the International ethecon Black Planet Award.

The International ethecon Blue Planet Award honours people who in an outstanding way protect and defend human ethics in the conflicting field of ethics and economy and in this way fight for the preservation and salvation of our Blue Planet.

The International ethecon Black Planet Award dispraises persons who in a shocking way trample under foot ethical principles in the conflicting field of ethics and economy and in this way pursue the ruin and destruction of our Blue Planet to make it a Black Planet.

The International ethecon Blue Planet Award and the International ethecon Black Planet Award are the two sides of one coin. Together they reflect the state of our world. The one side honours the solidary commitment for environmental protection, justice and peace, the other side outlaws the ruthless destruction of our environment and the acceptance of injustice and war. The prizes call on resistance, ethical change and commitment. In both cases the expression ‚Blue Planet‘ signifies the entire animate and inanimate world.

Having completed the procedure of finding and selecting a candidate for the International ethecon Black Planet Award 2016 the governors and board of ethecon – Foundation for Ethics & Economy – declare:

As a complement to the International ethecon Blue Planet Award and in accordance with the aims of ethecon – Foundation for Ethics & Economy, this foundation denounces people who in the conflicting field of ethics and economy trample under foot basic ethical principles in an outstanding way and thus endanger our Blue Planet.
With the International ethecon Black Planet Award ethecon puts to the pillar people who in an exemplary way are responsible for wars, exploitation, violation of human rights, destruction of nature and social deprivation.
These people act ruthlessly and scheming, and they are driven by base motives and personal advantage. In the interest of their power and profit they accept the decline of our planet on the way to a Black Planet. They embody what is commonly known as unscrupulousness and egoism.
The dispraised winners of this award are the people who destroy morality and ethics and in this way drive our Blue Planet into ruin.
They belong to the powerful few who, in a world increasingly focussed on the profit motive as the sole driving force behind each decision and development, stand against the interests of mankind as a whole. They are privileged in many ways, integrated in global networks and supported by big money; they are ever well secured and protected, autocratic and less and less subject to law and jurisdiction. And yet, it is to them that humanity owes wars, exploitation, and environmental destruction.
With this award of dispraisal the winners are reviled and personally denounced. They represent all those who endanger our ‚Blue Planet‘ and evoke its development into a ‚Black Planet‘. May their denouncement be a deterrent example to themselves and to all of us.
Accordingly the annual International ethecon Black Planet Award should be understood as a driving force for the further commitment for peace, justice and the protection of the environment; as a force to mobilise resistance against warmongering, exploitation, and environmental destruction. The award is supposed to increase awareness among the general public, to reveal interrelations among those who are responsible, and strengthen resistance against environmental destruction, war and injustice.
Every year in February an internationally circulated appeal invites nominations for the International ethecon Black Planet Award. By August the nominees are chosen by the foundation in a thorough selection procedure.

The International ethecon Black Planet Award 2016 dispraises the president and chief executive officer Muhtar Kent, the managing director James Quincey and the two major shareholders of COCA COLA (USA), Warren Buffet and Herbert A. Allen.

The governors and board of ethecon have based their decision on news reports, on facts known to the public for years, on information collected by journalists world-wide, on published documents, on enquiries by government bodies and environmental organisations in various countries, and last but not least on material published by COCA COLA themselves.

Generally it must be assumed that the grounds for the decision could have been elaborated more consistently and comprehensively if additional information, which has been shut away, suppressed or possibly even destroyed both internally and otherwise, had been available in its entirety.

The following is an exemplary list of the numerous confirmed facts from the history of COCA COLA which have been considered during the nomination procedure for the International ethecon Black Planet Award 2016, and which have resulted in the nomination of the president and chief executive officer Muhtar Kent, the managing director James Quincey and the two major shareholders of COCA COLA (USA), Warren Buffet and Herbert A. Allen:

The establishment of COCA COLA in 1886 is connected with a crime. The soft drink, originally developed as a substitute for the morphium addicted inventor, was forced into the market with a gigantic promotion budget, although it contained two addictive substances – caffeine and cocaine. It was sold even after the emergence of statistics about victims, some of them fatal.

Contrary to all facts the brew was marketed as ‚medicinal‘ as late as 1905. It was advertised as an all-round ‚miracle cure‘ against all kinds of ailments from headache to impotence. To reach a larger range of target groups the campaign was then centred around the notion ‚refreshment drink‘.

It is little wonder that the first lawsuit was filed against the concern as early as 1911. The US government sued COCA COLA for the prohibited sale of caffeine to children as a ‚refreshment‘.

This, however, did not prevent the concern in the late 1920s from establishing the iconic image of Santa Claus with a COKE bottle in his hand, and in this way to redefine Christmas in the USA and beyond. An institution of central meaning especially to children was now firmly associated with COCA COLA.

During the fascist Olympics in Berlin in 1936 the COCA COLA advertising campaign centred around the slogan „ein Volk ein Reich ein Getrank(!) – Coke ist es“ (One People, One Nation, One Drink), a cynical variation of the fascist slogan „Ein Volk, ein Reich, ein Führer“ (One People, One Nation, One Leader). And this at a time when the persecution of Jews and other groups was in progress and massive rearmament was visible everywhere.

During the war COCA COLA did not shrink back from seeking to make profit on all fronts. The US-army was supplied with COKE, the German soldiers drank FANTA, a product of COCA COLA COMPANY.

In 1960 the company refused to employ so-called ‚negroes‘ or ‚blacks‘ (1) due to their skin color. This fact and other racist statements in connection with the concern finally induced Martin Luther King Jr. in his last speech in 1968 to call out a boycott of the concern. In 2001 COCA COLA paid damages to the amount of $192.5 mio., up to the present day the largest compensation for damages concerning racism in the history of the US.

Since 1994 COCA COLA has been involved in the murder of members of the Columbian trade union SINALTRAINAL by paramilitary forces. And in Turkey the concern follows a policy of firing union members.
In India COCA COLA pollutes the soil and the groundwater.
In Mexico the concern pursues a policy of privatisation of the water, which dries up villages and communities in the vicinity of bottling plants.

The governors and board of ethecon declare:

The responsibility for decisions and actions of the soft drinks company COCA COLA (USA) lies mainly with the chief executive officer Muhtar Kent, the managing director James Quincey and the two major shareholders of COCA COLA (USA), Warren Buffet and Herbert A. Allen. Together they own and lead the company. They are responsible for the ruin of the health of many, for large-scale environmenal destruction, and even for the deaths of many human beings. Not only do they represent a danger for peace and human rights, but also for democracy, the environment, and humanity as a whole. They act in the interest of individual power and personal gain. For these aims they trample morality and ethics under foot and accept the development of the earth to a ‚Black Planet‘.
In the decisions and actions of Muhtar Kent, James Quincey and the two major shareholders of the COCA COLA COMPANY (USA) ethecon sees a shocking contribution to the ruin and destruction of our Blue Planet. For this alarming disregard and violation of human ethics we from ethecon – Foundation for Ethics & Economy revile the responsible managers and shareholders of the COCA COLA COMPANY (USA) by bestowing on them the International ethecon Black Planet Award 2016.

The International ethecon Black Planet Award 2016 to the president and chief executive officer Muhtar Kent of COCA COLA (USA), the managing director James Quincey and the two major shareholders of COCA COLA, Warren Buffet and Herbert A. Allen, is awarded together with the International Blue Planet Award 2016 to Huberto Juárez Núnez, activist of the Mexican trade union and labor rights movement, in a ceremonial act on November 19, 2016 in Berlin.

Berlin, International Peace Day, September 21, 2016

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